CPI Archive 2009: Loud and Froud: Andrew Hamilton chats to Martin O’Neill, frontman for Monaghan rocksters Froud.
The last decade has seen monumental changes in the world of music. As the great labels - those bastions of Gordon Gekkoesque greed - faltered and slowly began to crumble and the Internet created a worldwide palette for artists to share and influence, the music world has been transformed on every level. One of the unforeseen by-products of this new revolution is the rise in artists finding a fanbase, not through gigging or albums, but through advertising. It’s worked for José González and The Killers, and soon it may start to work for Froud too. Having just signed a contract to distribute their music to some of America’s top advertising executives, Monaghan-based band Froud are beginning to make waves all of their own. They have just been named as ‘Artist to Watch’ by influential music website Skoepmag.com, and their debut single ‘Nostalgia’ has been chosen for distribution in Italy. “It’s great for getting a band like us into America where we don’t have to go over there and go on tour - it’s like a subliminal way of getting over there. It’s been happening more and more lately,” says Martin.
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